Intermediate
Information Technology & Misc
Q68 / 100
What is the primary purpose of "A/B testing" in product or UX development?
Correct! Well done.
Incorrect.
The correct answer is B) Comparing two versions of a webpage, feature, or design to determine which performs better with users
B
Correct Answer
Comparing two versions of a webpage, feature, or design to determine which performs better with users
Explanation
A/B testing shows two variants (A and B) of something — like a button color or headline — to different user groups and measures which one achieves better results, guiding data-driven design decisions.
Progress
68/100